Vinyes Son Alegre SL has once more followed its tradition of instigating a creative competition for the design of its current wine labels. The contest was launched in partnership with the Ajuntament de Santanyí, the Cultural Association Lausa and the Cultural Association of Calonge, Es Mayoral. The event was open for all artists over the age of 18, local, national and international. Design labels were sought for the new wines under the names of Penya Bosca (for the Red wine), Roca Fesa (for the Rosé wine) and Es Faralló (for the White wine). This year’s design challenge was won in all three categories by local Santanyí artist, Llorenç Vidal Lledó, better known by his artist’s name, Garrit.
Enhorabuena, Garrit. Congratulations.
The bodega Vinyes Son Alegre SL is a young enterprise practising organic and biodynamic agriculture on the outskirts of Santanyí. We grow grapes, olives, almonds, carob and Xeixa wheat according to the principles of the Consell Balear de la Producció Agrària Ecològica and the European Union organic farming standards. Our wines thus continue in the tradition of quality wine making that has been practised in Santanyí over centuries but, sadly, was discontinued in 1895 due to the devastating effects of the Phylloxera vine pest.
We name our wines, such as Picarol, Sant Andreu, Sa Porta Murada, Es Pontàs, Sa Cala, S’Antigor, S’Aragal Blau, Cocó Barber or Penya Bosca, to name but a few, paying homage and tribute to local people, geographic landmarks, historic dates or other phenomena particular to our region in order to demonstrate our geographic, cultural and social roots here, in the Santanyí area and community.
Artists who have helped us design our wine labels in the past have included Jesús Pablo Camargo del Hoyo, Aina Noguera Tugores, Vera Edwards and Elena Sierra Forteza. We welcome Garrit (Llorenç Vidal Lledó) into our family of collaborators and friends and are looking forward to next year’s wine label competition, going then into its third year.