Celebrating Planet Earth

Son Alegre April 2

Today, April 22nd, the world celebrates Earth Day in more than 190 countries worldwide.

Like so many other ideas, Earth Day is an American invention from the Seventies. According to Denis Hayes, the National Coordinator of the first Earth Day in 1970, Earth Day is now “the most important secular holiday, which will be celebrated this year by more than one billion people”. The celebration of this day aims to activate and motivate our awareness of the environment, the planet Earth, of true sustainability, of the future of the Earth and of the survival of life on this planet.

Son Alegre April 1

At Son Alegre we believe that it is important every day of the year and it is always the right time to act in full awareness of the environment and of our precious planet. Our finca and the production of our organic wine is marked throughout the year by the interaction of Nature with forests, the low mountain range of the nearby Serra de Llevant, the Mediterranean Sea, effecting our wine at a distance of only 5 km, of wind and weather, of animals, insects, birds, bees, ants and other creepy crawlies, plants and wild plants, herbs and so-called weeds, which are all interconnected in harmony. We recognise every day that the organic interplay of All and Everything is the best way to preserve our environment and our planet Earth.

Son Alegre April 4

At Son Alegre, we endeavour to preserve our small piece of land for our descendants, so that the “Garden of Mallorca” will still be a paradise tomorrow; a Garden of Eden if you want, for us, for our children and for our children’s children. If we all do just one small step in the right direction, we can indeed succeed.

Today, on this very Earth Day, we should be aware of our possibilities and the potential that we each individually possess.


We Are What We Sow

Son Alegre marzo 2016 5

We are proud to be part of the ecological movement of organic agriculture here in Mallorca which, in recent years, has gained quite a bit of importance. And not only in Mallorca; in Spain and throughout Europe, a return to a more natural way of agriculture can be observed, a trend which is enjoying a remarkable boom. Today, more and more consumers are demanding food and nutrition free of chemical fertilisers, free of herbicides and pesticides, and also free of GMOs (genetically modified organisms), be that in wine or olive oil, as in the case of Son Alegre, or in flour and bread, vegetables, fruit, milk or honey, to name just a few major food categories.

Son Alegre marzo 2016 2

The European Union has established rules for organic and biological agriculture, that we and our colleagues here in Mallorca aim to adhere to meticulously. In Mallorca, organic farming is controlled by APAEMA (Associació de la Producció Agrària Ecològica de Mallorca, the Organic Farming Association of Mallorca), a kind of supervising body of organic farming that has been in existence for ten years now and which has its headquarters in Porreres.

Son Alegre marzo 2016 4

It is for this reason that an annual event is held in Porreres presenting organic products and organised by the very same APAEMA, which will be celebrated this Sunday for the tenth time, the Diada d’Agricultura Ecològica. Porreres, April 17, from 09:00 to 16:00 h, if you should be interested. The weather forecast is promising us dry weather; there will be plenty of food offered as well as drink. You will find organic honey, wine, beer, fruit and vegetables, olive oil and other products from Mallorcan production, to be tried and tested and to buy if you so wish.

Diada d'Agricultura Ecològica

See you there.