Today, April 22nd, the world celebrates Earth Day in more than 190 countries worldwide.

Like so many other ideas, Earth Day is an American invention from the Seventies. According to Denis Hayes, the National Coordinator of the first Earth Day in 1970, Earth Day is now “the most important secular holiday, which will be celebrated this year by more than one billion people”. The celebration of this day aims to activate and motivate our awareness of the environment, the planet Earth, of true sustainability, of the future of the Earth and of the survival of life on this planet.

At Son Alegre we believe that it is important every day of the year and it is always the right time to act in full awareness of the environment and of our precious planet. Our finca and the production of our organic wine is marked throughout the year by the interaction of Nature with forests, the low mountain range of the nearby Serra de Llevant, the Mediterranean Sea, effecting our wine at a distance of only 5 km, of wind and weather, of animals, insects, birds, bees, ants and other creepy crawlies, plants and wild plants, herbs and so-called weeds, which are all interconnected in harmony. We recognise every day that the organic interplay of All and Everything is the best way to preserve our environment and our planet Earth.

At Son Alegre, we endeavour to preserve our small piece of land for our descendants, so that the “Garden of Mallorca” will still be a paradise tomorrow; a Garden of Eden if you want, for us, for our children and for our children’s children. If we all do just one small step in the right direction, we can indeed succeed.

Today, on this very Earth Day, we should be aware of our possibilities and the potential that we each individually possess.